Toast Communication Sagl

Aimo Richly

Made in Italy


Naming and Logo
Sector . Fashion
Client . WS Fashion SA
Brand . Aimo Richly
Website .
Year 2010

WS Fashion is a holding company involved in the production of precious textiles that owns several exclusively “made in Italy” fashion brands. Our aim was to find an identity, a name, a concept, and a logo for the new high fashion brand. This led to the creation of Aimo Richly, a brand with a big personality aimed at a sophisticated and demanding target group that adds a unique design and sophisticated details to prestigious garments.